---
title: Started - Edly Discovery Site Guide
description: A Edly Marketing Site is a website built using the WordPress platform with the purpose of promoting and marketing educational institutions, courses, programs, and related services. WordPress is a popu
---
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1. [Edly Knowledge Base](https://help.edly.io/docs?hsLang=en)
2. [Getting Started](https://help.edly.io/docs/getting-started?hsLang=en)
3. [Discovery Site](https://help.edly.io/docs/getting-started?hsLang=en#discovery-site)
# Started - Edly Discovery Site Guide
## Manage and Customize Your Marketing Site Using Discover Admin (WordPress)
### Overview
The Edly Discovery Site is a specialized marketing website built on the **WordPress** platform. Its primary purpose is to showcase your courses, programs, and educational institution to the world. It acts as the bridge between your public marketing and the private learning environment of the Open edX LMS.
Because it is built on WordPress, you have access to a user-friendly Content Management System (CMS) that allows you to manage pages and media without needing deep technical expertise.
### Key Components of the Discovery Site
#### 1. The Course Catalog
This is the heart of your Discovery Site. In the Ulmo release, the catalog is more dynamic, allowing learners to filter courses by category, level, or price.
- **Dynamic Sync:** When you update a course title or description in Studio, these changes can be reflected on your Discovery Site automatically (depending on your specific integration).
#### 2. Course Landing Pages (CLPs)
Each course has its own dedicated page designed to convert visitors into learners.
- **Key Info:** Displays the Course Start Date, Pacing, and Enrollment tracks (Audit vs. Verified).
- **CTA (Call to Action):** Strategic "Enroll Now" or "Buy Now" buttons that link directly to the LMS or E-commerce checkout.
#### 3. Responsive & Modern Design
The Ulmo version of the Discovery Site utilizes modern Gutenberg blocks or Elementor templates that are fully responsive.
- **Mobile Experience:** The site automatically adjusts for smartphones and tablets, ensuring the enrollment process is smooth on any device.
### Managing Your Content
| **Feature** | **Description** |
| --- | --- |
| Homepage | Your site's main entry point. Includes your mission statement, featured courses, and key benefits. |
| Programs & Bundles | Groups multiple courses together (e.g., a "Data Science Micro-Masters") for a unified enrollment path. |
| About Us / Faculty | Build trust by showcasing your institution's history and the experts behind your courses. |
| Blog & News | Improve your SEO (Search Engine Optimization) and keep your audience engaged with educational trends. |
### Ulmo-Specific Enhancements
- **Faster Page Loads:** The Ulmo-aligned Discovery Site templates have been optimized for speed, reducing bounce rates during high-traffic marketing campaigns.
- **Tightened LMS Integration:** Improved API communication means that "About this Course" data is more accurately pulled from the Open edX backend.
- **SEO Ready:** Enhanced metadata handling ensures your courses appear more prominently in Google search results.
### Pro-Tips for Course Marketing
1. **High-Quality Thumbnails:** Use 1200x675px images for your course tiles to ensure they look sharp on high-resolution screens.
2. **Social Proof:** Use the WordPress "Testimonials" block to display success stories from previous learners on your homepage.
3. **Contact Forms:** Use integrated plugins (like WPForms or Contact Form 7) to capture leads from prospective students who aren't ready to enroll yet.
- [Discovery Site](https://help.edly.io/docs/discovery-site?hsLang=en#main-content)
- [Settings and Tools](https://help.edly.io/docs/discovery-site?hsLang=en#settings-and-tools)
- [Assets Management](https://help.edly.io/docs/discovery-site?hsLang=en#assets-management)
- [Edly Panel](https://help.edly.io/docs/edly-panel?hsLang=en#main-content)
- [Settings and Tools](https://help.edly.io/docs/edly-panel?hsLang=en#settings-and-tools)
- [User Management](https://help.edly.io/docs/edly-panel?hsLang=en#user-management)
- [Panel Insights](https://help.edly.io/docs/edly-panel?hsLang=en#panel-insights)
- [Panel Dashboard](https://help.edly.io/docs/edly-panel?hsLang=en#panel-dashboard)
- [Themes](https://help.edly.io/docs/edly-panel?hsLang=en#themes)
- [Studio](https://help.edly.io/docs/studio?hsLang=en#main-content)
- [Studio Guides](https://help.edly.io/docs/studio?hsLang=en#studio-guides)
- [Creating a Course](https://help.edly.io/docs/studio?hsLang=en#creating-a-course)
- [Exercises and Tools](https://help.edly.io/docs/studio?hsLang=en#exercises-and-tools)
- [Course Components](https://help.edly.io/docs/studio?hsLang=en#course-components)
- [Course Assets](https://help.edly.io/docs/studio?hsLang=en#course-assets)
- [Re-running Your Course](https://help.edly.io/docs/studio?hsLang=en#re-running-your-course)
- [LMS Administration](https://help.edly.io/docs/lms-administration?hsLang=en#main-content)
- [User Management](https://help.edly.io/docs/lms-administration?hsLang=en#user-management)
- [Open edX E-commerce](https://help.edly.io/docs/lms-administration?hsLang=en#open-edx-e-commerce)
- [Instructor Dashboard](https://help.edly.io/docs/lms-administration?hsLang=en#instructor-dashboard)
- [Learner Experience](https://help.edly.io/docs/learner-experience?hsLang=en#main-content)
- [Learning Management System](https://help.edly.io/docs/learner-experience?hsLang=en#learning-management-system)
- [Discovery Site](https://help.edly.io/docs/learner-experience?hsLang=en#discovery-site)
- [Getting Started](https://help.edly.io/docs/getting-started?hsLang=en#main-content)
- [Open edX E-commerce](https://help.edly.io/docs/getting-started?hsLang=en#open-edx-e-commerce)
- [Learning Management System](https://help.edly.io/docs/getting-started?hsLang=en#learning-management-system)
- [Exercises and Tools](https://help.edly.io/docs/getting-started?hsLang=en#exercises-and-tools)
- [Discovery Site](https://help.edly.io/docs/getting-started?hsLang=en#discovery-site)
- [Edly Panel Management](https://help.edly.io/docs/getting-started?hsLang=en#edly-panel-management)
- [Edly Go App](https://help.edly.io/docs/getting-started?hsLang=en#edly-go-app)
- [General](https://help.edly.io/docs/general?hsLang=en)
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