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Started - Edly Discovery Site Guide

Manage and Customize Your Marketing Site Using Discover Admin (WordPress)

Overview

The Edly Discovery Site is a specialized marketing website built on the WordPress platform. Its primary purpose is to showcase your courses, programs, and educational institution to the world. It acts as the bridge between your public marketing and the private learning environment of the Open edX LMS.

Because it is built on WordPress, you have access to a user-friendly Content Management System (CMS) that allows you to manage pages and media without needing deep technical expertise.

Key Components of the Discovery Site

1. The Course Catalog

This is the heart of your Discovery Site. In the Ulmo release, the catalog is more dynamic, allowing learners to filter courses by category, level, or price.

  • Dynamic Sync: When you update a course title or description in Studio, these changes can be reflected on your Discovery Site automatically (depending on your specific integration).

2. Course Landing Pages (CLPs)

Each course has its own dedicated page designed to convert visitors into learners.

  • Key Info: Displays the Course Start Date, Pacing, and Enrollment tracks (Audit vs. Verified).

  • CTA (Call to Action): Strategic "Enroll Now" or "Buy Now" buttons that link directly to the LMS or E-commerce checkout.

3. Responsive & Modern Design

The Ulmo version of the Discovery Site utilizes modern Gutenberg blocks or Elementor templates that are fully responsive.

  • Mobile Experience: The site automatically adjusts for smartphones and tablets, ensuring the enrollment process is smooth on any device.

 

Managing Your Content

Feature Description
Homepage Your site's main entry point. Includes your mission statement, featured courses, and key benefits.
Programs & Bundles Groups multiple courses together (e.g., a "Data Science Micro-Masters") for a unified enrollment path.
About Us / Faculty Build trust by showcasing your institution's history and the experts behind your courses.
Blog & News Improve your SEO (Search Engine Optimization) and keep your audience engaged with educational trends.

Ulmo-Specific Enhancements

  • Faster Page Loads: The Ulmo-aligned Discovery Site templates have been optimized for speed, reducing bounce rates during high-traffic marketing campaigns.

  • Tightened LMS Integration: Improved API communication means that "About this Course" data is more accurately pulled from the Open edX backend.

  • SEO Ready: Enhanced metadata handling ensures your courses appear more prominently in Google search results.

Pro-Tips for Course Marketing

  1. High-Quality Thumbnails: Use 1200x675px images for your course tiles to ensure they look sharp on high-resolution screens.

  2. Social Proof: Use the WordPress "Testimonials" block to display success stories from previous learners on your homepage.

  3. Contact Forms: Use integrated plugins (like WPForms or Contact Form 7) to capture leads from prospective students who aren't ready to enroll yet.